Information about the ‘Media Innovation and Convergence’ speakers (Parallel Session B3)

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The third parallel session will be covering the topic ‘Media Innovation and Convergence’ and will take place on Friday, July 17 from 4 pm until 5:30 pm. In the following you can read all about the speakers of this session!

Prof. Dr. Sabine Baumann is a Professor of Media Management and Economics at the Institute for Media Management and Journalism at Jade University in Wilhelmshaven, Germany. It’s a great honour to have her at the GCA 2015, where she will be talking about two very interesting topics. Firstly, we’re going to hear a speech about the implementation of social media as a catalyst for knowledge. She will present that topic joint with Hendrikje Brüning. In addition she will give a second speech in an other session about a study that focuses on communication strategies on crowdfunding platforms.

Dr. Christian Zabel currently works as an independent researcher and consultant, focusing on digital media strategies, online video, innovation management. Earlier in his career he was Executive Assistant to the CEO of Deutsche Telekom AG (Europe’s No.1 telco), driving strategic media projects. He stated following being asked about his topic: “Online video offers newspapers urgently needed new revenue potentials. But making it work in practice is hard. We analyse the challenges and solution strategies for introducing video production into daily working routines based on a multi case study, multi-method design.” He will give a speech joint with Sven Pagel. ++ Twitter: @ChristianZabel ++

Hui-Jung Chang from Fu-Jen Catholic University, Taiwan will present a very interesting topic ‘Facebook interruptions in the workplace from a media uses perspective: A longitudinal analysis’.

We are also proud to introduce Jennifer Wangeci Kanyeki as a speaker for the GCA conference 2015. Jennifer Wangeci Kanyeki holds a Bachelor’s degree in Electronic Media and Public Relations and is currently enrolled in the Masters program Communication with a focus on Media studies at Daystar University in Nairobi, Kenya. She is working as a correspondent reporter at Standard Media Group in Kenya, reporting on real estate, lifestyle, human interest & health stories in areas such as maternal health and child survival. She aims to use media and the arts to influence society and to develop professional media practitioners in Africa. Her Topic: ‘Overcoming convergence challenges in East Africa’s media houses: Standard Media Group’ explores how media houses can drive the process of media convergence to use the same reporters to produce multiple media platforms for newspaper, television, radio and internet mediums. She will  identify the challenges of media convergence in East Africa and outline how to overcome those challenges.

If you find these topics interesting, we would be very pleased to see you at our conference in Berlin! http://gca2015.com/registration/

You also can find specific information about the programme following: http://gca2015.com/schedule/

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