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Thursday, 16 July

BBQ Opening in the Summer Garden (Westin Grand Hotel)

The Westin Grand Hotel Berlin
Friedrichstraße 158-164
10117 Berlin

How to get to the Westin Grand Hotel by Public Transportation and Car

Friday, 17 July

08:00 - 09:00 Registration: Speakers and Delegates (incl. Welcome Coffee/ Tea)
Room: Unter den Linden

President Global Communication Association
Yahya R. Kamalipour, North Carolina A&T State University, USA

Conference President
Mike Friedrichsen, Stuttgart Media University and Humboldt School, Germany

Dean Faculty Information & Communication
Udo Mildenberger, Stuttgart Media University, Germany

Ambassador of the Grand Duchy of Luxembourg in Germany
Georges Santer

Room: Unter den Linden

- D21-Digital Index 2014 - the Development of the Digital Society in Germany
Uwe Dumslaff, Corporate Vice President for Capgemini Germany

Smart Data and Industry 4.0
Andreas Goerdeler, Deputy Director General for “Information Society, Media” at the German Federal Ministry of Economics and Technology

10:30 - 10:45 Coffee/ Tea Break
Parallel Session A1 - Social Media
Room: Unter den Linden

WhatsApp: The New Age Illusion of Friendships among Kenyan Young Adults
Stella Mwangi, Daystar University Nairobi, Kenya

Implementation of Social Media as Knowledge Catalyst
Sabine Baumann & Fabian Runge, Jade University, Germany

Transformation or Just More Information: Social Media Use and Perceived Opportunities for Mobilizing Change in Post-Uprising Egypt
Nermeen Kassem, Ain Shams University, Future University, Egypt

Parallel Session A2 - New Journalism
Room: Friedrichstadt

From Citizen Journalism to User Journalism: A New Perspective on „Comments“ as Sources of Users‘ Participation in Media Content Production
Datis Khajeheian & Mike Friedrichsen, Aalborg University, Denmark & Stuttgart Media University, Germany

Understanding Quality in Digital Storytelling: A Theoretically Based Analysis of the Interactive Documentary
John V. Pavlik & Jackie O. Pavlik, Rutgers University, USA

Parallel Session A3 - Global and Glocal
Room: Club Diana

Cyber-political Behavior of Iranian People in Virtual Social Networks
Mohsen Goudazi, ATU Tehran, Iran

Virtual Ethnography and Diversity Communication
Shawn D. Long, Sharon Doerer & Oscar Stewart, University of North Carolina, USA

Glocalizing Charlie Hebdo: An Analysis of Coverage of the Paris Attacks In Kenya‘s The Friday Bulletin
Jesse L. Masai, Daystar University, Kenya

Room: Unter den Linden

Disruptive Innovation
Christoph Keese, Executive Vice President of Axel Springer SE, Germany

Europe‘s Future is Digital
Günther H. Oettinger, European Commission, Commissioner Digital Economy & Society

Digital Sovereignty. Challenges for Europe and Germany
Peter Bisa, CEO Tactum Cologne, Germany

13:15 - 14:00 Lunch Break
Room: Unter den Linden

Government-Censored News Media – Russian Crisis and Sovereign Opinion

Thomas Petersen, Institut für Demoskopie Allensbach, Germany

Michael Thumann, Die Zeit, Germany

Alexej Knelz, Journalist, Russia

Markus Ziener Media University, Communication and Economics, Germany

15:30 - 16:00 Coffee/ Tea Break
Parallel Session B1 - Digital Media
Room: Unter den Linden

Role of New Media in Education and Corporate Communication: Trends and Prospects in a Middle Eastern Context
Mahboub Hashem, American University of Sharjah, United Arab Emirates

The Effect of the Transformation in Digital Media on the Digital Divide
Amit M. Schejter, Orit Ben Harush & Noam Tirosh, Ben-Gurion University of the Negev, Israel

The Ever Dynamic Media Landscape in Turkey
Banu Akdenizli, Yeditepe University, Turkey

Democracy: Exclusion or Inclusion?
John Frederick Humphrey, North Carolina University, USA

Parallel Session B2 - Education and Learning I
Room: Wintergarten

Need for a Convention to Supervise Digital Information?
Ali Akbar Abdolrashidi, Tehran, Iran

Is Medium the Message? Perceptions of and Reactions to Emergency Alert Communications on College Campuses
Pavica Sheldon, University of Alabama, USA

Distance Learning for Global Understanding
Regina Williams Davis, North Carolina University, USA

Problems of Forming Tolerance in the Educational Environment of Tajikistan
Diloro Iskandarova, Russia-Tajik University, Tajikistan

Parallel Session B3 - Media Innovation and Convergence
Room: Club Diana

Attention, Crowd: We Need Your Money! Start Ups‘ Communicative Appearances on Crowdfunding Platforms
Sabine Baumann & Hendrikje Brüning, Jade University, Germany

Government as a Platform? Public Virtual Structures for Service Delivery and Participation as Elements of a Renewed Public Administration
Ayad Al-Ani, Alexander von Humboldt Institute for Internet and Society Berlin, Germany

Facebook Interruptions in the Workplace from a Media Uses Perspective: A Longitudinal Analysis
Hui-Jung Chang, Fu-Jen Catholic University, Taiwan

Overcoming Convergence Challenges in East Africa’s Media Houses: Standard Media Group
Jennifer Wangeci Kanyeki, Daystar University Nairobi, Kenya

Meeting in the Hotel Foyer

Walking to the Media Company Frankfurter Allgemeine Zeitung

Frankfurter Allgemeine Zeitung
Mittelstraße 2
10117 Berlin

Digital Transformation in Media Companies
Frankfurter Allgemeine Zeitung


Cherno Jobatey, TV Presenter & Editorial Director Huffington Post, Germany

Sebastian Turner, Publisher Tagesspiegel, Germany

Claudius Seidl, Head of Features at Frankfurter Allgemeine Sonntagszeitung, Germany

Jo Groebel, German Digital Institute, Germany

20:00 Network Buffet @ Frankfurter Allgemeine Zeitung

Saturday, 18 July

Room: Unter den Linden

Idea and Politics of Communication in the Global Age
Hans Köchler, Founder and President of the International Progress Organization (I.P.O.), Germany

Governments Leveraging Social Media in National Development as Against Perceiving it as a Threat
Krishna B. Mariyanka, CEO Ajira Global Bangalore, India

How the Consumption and Distribution of Entertainment and Digital Content is changing
Stefan Jenzowsky, CEO Siemens AG, SVP Head of Multimedia / SVP New Products, Germany

10:30 - 11:00 Coffee/ Tea Break
Room: Unter den Linden

Boundary Control Strategies to Local News Media in the Mexican Provinces
Jackie Harrison, University of Sheffield, England

But What about Me? Challenges in Support of Local Journalists during, and in the Aftermath of Psychologically Traumatizing Events
Michelle Betz & Paul Beighley, Media Expert and Psychiatrist in the United States Foreign Service, USA

UNESCO’s Academic Research Agenda on Safety of Journalists
Reeta Pöyhtäri, Freedom of Expression Section, Paris, France

Violence Against Journalists: Suppressing Media Freedom
Mona Badran, Future University, Egypt

Boundary Control Strategies to Local News Media in the Mexican Provinces
José Antonio Brambila, University of Sheffield, England

13:00 - 14:00 Lunch Break
Parallel Session C1 - Eduction and Learning II
Room: Unter den Linden

Effect of Technology on Education in Middle East: Traditional Education vs. Digital Education
Tahereh Ebrahimi Far, Islamic Azad University-Central Tehran Branch, Iran

Effective Educational Practices for Beginning Students - An Analysis of Academic Discourses and Practical Necessities
Susanne Günther, Hochschule Mittweida, Germany

Just One Course!
Sheryl Tremblay, DePauw University Greencastle, USA

Critiquing Globalization through Popular Cultural Texts: Communication Education for Social Responsibility
Lara Lengel & Yannick Kluch, Bowling Green State University Ohio, USA

Parallel Session C2 - Journalism and Distribution
Room: Friedrichstadt

The ZDF-decision of the Federal Constitutional Court and the Reform of Public Service Media (PSM) Regulation in Germany - a Change Towards Diversity, Plurality and Media-governance?
Christine Horz, University Erfurt, Germany

Journalism Practice and New Media in Nigeria - An Exploratory Analysis of Journalism Culture and Practice in Nigeria
Yemi Obalanlege, Crescent University Abeokuta, Nigeria

Journalists’ Frequent Movement from one Media House to another Expose Emerging Challenges of Media Management in Africa in the Digital Age
Agnes Lucy Lando, Daystar University Nairobi, Kenya

19 Days in 2015: An Analysis of the Framing of the Digital Migration Debate by Cartoonists in selected Kenyan Newspapers
Jesse L. Masai, Daystar University Nairobi, Kenya

Parallel Session C3 - New Media Reception
Room: Club Diana

Evaluation of a Pattern Based Website Classification
Gunther Heinrich, Stuttgart Media University, Germany

Mobile Participation via Facebook Zero and Social Media Interaction of Youth in Southeast Turkey
Ece Algan, California State University, San Bernardino, USA

Suspense and Quality of 2D- and 3D-Movies
Sven Hildebrandt, Humboldt School, Germany

Enlarging Participatory Communicative Spaces on Adolescents Sexual and Reproductive Health in Nigeria: A Look at New Media Technologies
Nicholas S. Iwokwagh, Federal University of Technology Minna, Nigeria

15:30 - 16:00 Coffee/ Tea Break
Parallel Session D1 - Future of Radio
Room: Unter den Linden

Radio Will Survive - What its Value will be 10 Years From Now


James Cridland, Radio Futurologist, England

Bernt von zur Mühlen, Germany, Luxembourg

Christian Schalt, Berlin, Germany

Parallel Session D2 - Media Management
Room: Wintergarten

Communication, Competency, Coaching - the New Approach to Create Leader Who Are Shaping the Future
Wilfried Mödinger, Stuttgart Media University, Germany
Hansjörg Künzli, ZHAW angewandte Psychologie, Zürich, Switzerland
Elke Berninger-Schäfer, Stuttgart, Germany

A European Comparison of Innovation Policies to Trigger Innovation in Journalism and News Media
Hans van Kranenburg, Radboud University, Netherlands

Market Structure and Innovation Policies in Portugal
Paulo Faustino, Porto University and Centre of Investigation in Media & Journalism - CIMJ, Portugal

Parallel Session D4 - New Media Research
Room: Club Diana

Verification of User-generated Content in the Context of News Reporting
Jochen Spangenberg, Deutsche Welle Innovation Projects, Germany

New Media Enhancement In Opening New Avenues In Kenya
Christine Masivo, Daystar University, Kenya

A Textual, Cross-Disciplinary Analysis of Television and Online Persuasive Electoral Discourse in the US
Tomasz Płudowski, Cardinal Stefan Wyszyński University, Poland

Room: Unter den Linden
Conference Summary
Summer Garden (Westin Grand Hotel) with Buffet

Live Music by:
Band MATU, consisting of Mario Simic, Thomas Brandt, Thilo Adam, and Max Wernick, who will be joined by Níka Lê, a team member of our GCA2015. They will be playing some of their own songs as well as german and english covers.


Informations about Events, Sight Seeing Tours etc. in Berlin
you'll receive of the Hotel's Conferencier.
The sight seeing programme is optional and not included in the conference price.